Trendy Mobile Phone in 2011 : Samsung Galaxy Mini as the popular springboard of Samsung

Samsung Electronics

Samsung Group was formed in 1938 by Lee Byung-chul (1910-1987). In 1951, the company was changed to Samsung Corporation.
Samsung Electronics was formed in 1969 in Daegu, South Korea under the name Samsung Electric Industries originally manufacturing electronic devices such as TVs, calculators, refrigerators, air conditioners and washing machines. In 1981, the company has manufactured more than 10 million black-and-white TV. In 1988, the company merged with Samsung Semiconductor & Communications. One of Samsung`s product is Samsung Galaxy Mini.

Samsung Galaxy Mini is a smartphone operating system. Although priced cheap (USD 1.6 million/first market), but it was a mini touch screen phone is already adopting the Android operating system 2.2 or Froyo.

Galaxy Mini does have a body that feels the mini. With plastic rear casing that feels roughon the backside. Galaxy Mini screen quality looks pretty good, though not as sharp as a classy touch screen phones on it. Samsung also has invested a user interfaced TouchWiz UI, so the menu operation easier and more attractive. On the screen can be shown that despite the virtual qwerty keypad is small, but the response is quite accurate.

Samsung Galaxy Mini

Here`s some features that Samsung Galaxy Mini had.

      Dimensions: 110.4 x 60.8 x 12.1 mm

      Weight: 105 grams

      Operating System: Android Froyo v2.2.1

      Network: GSM 850 / 900 / 1800 / 1900

      Processor: ARMv6 600 MHz

      Screen: TFT capacitive touchscreen 3:14 inch 256k colors 240 x 320 pixels

      Internal Memory: 160 MB

      External Memory: microSD, up to 32 GB

      Connection: Bluetooth, micro USB data cable

      Messaging: SMS, MMS, Email, instant messaging

       Camera: 3.15 megapixels (2048 × 1536 pixels), Night Mode, Digital zoom, multishot, effects, photo editor. There is no flash/added lamp so the results are less good when in the bad light condition. The camera has features such as support shooting modes, scene modes, brightness, white balance, etc.

      Video rercorder: QVGA 15fps

      Battery: Litihum Ion 1200 mAh.

      Internet : Android does not get away from internet access. Because  this phone supports up to speed HSDPA (up to 7.2 Mbps) and also access the internet via Wi-Fi which has supported the latest technology Wi-Fi 802.11 n. Do not forget this phone brings the typical online feature of Google. Such as Google Search, and then there's also Google Mail to access Gmail email me. As for Google Talk chat feature provided.

      Social Networking : Features to access social networks like Facebook or Twitter must also have been provided.

      Navigation : These phones do not forget to have buried the GPS A-GPS equipped facilities in order to quickly capture the GPS satellite signals. For digital maps of course use Google Maps. Inside is a feature Places to find nearby venues (such as restaurants, ATMs, hotels and others). There are also features of Navigation to be able to navigate on the road.

      Application Store : To add additional applications and games interesting, just click the Android Market and Samsung App. Currently available in more than 200 thousand applications in the Android Market are available for download.

      Office : QuickOffice applications are available in a built-in. But only just able to open Office files (Word, Excel, Power Point). For performance, this phone is equipped with 600 Mhz processor. There are also features News & Weather, which could present news and weather info will be updated online. There was also the Voice Search, to search for various files only with voice commands.
 

This is the price of Galaxy Mini S5570
New:
Rp. 1,420,000, -
Second:
Rp. 1,200,000, -

For more information about the price of Samsung mobile product, just click this website.
(http://www.situshp.com/daftar_harga/SS-Samsung.html)

strengthness of Samsung`s product are...
1. samsung have varian attractive product that liked by most of people
2. the price product of Samsung can be reached and mostly low-medium (standard) price that equals to quality of product

weakness of Samsung` Product is product doesn`t distributed as well as competitor`s products

the competitors are Nokia, Sony Ericsson, Sony, etc.

So, How Samsung can have the loyalty of consumen in Indonesia???

That it is the answer by ADS...

How to increase the rate of Samsung Brand becoming number 1 in Indonesia with Samsung Galaxy Mini are doing ADS (Advertisement, Distribution, and Services). Just advertise, wait, look, spread distribution and services, moreover Samsung Galaxy Mini as the springboard  for other Samsung`s product because of its famous. So, with Samsung Galaxy Mini as the springboard, people in Indonesia will automaticly attracted with other Samsung`s product. Finally, Samsung brand will be the no. 1 in Indonesian`s mind.

With complete features and good quality, Samsung doesn`t afraid getting complain and problem from customer. Samsung just doing ADS.

1)    Advertisement

Advertise Samsung Galaxy Mini in the internet especially Social Network

(examples: Facebook and Twitter) because most of people in Indonesia haveaccount in Social Network and they active in the internet world. So, internet advertisement will be very effective.

2)    Distribution

Product should be evenly distributed by agent or outlet from big city until village (remote spot) in Indonesia. Customer will get easily to buy Samsung Galaxy Mini because of the nearness from the outlet/agent.

3)    Services

Build some service outlets that spread in Indonesia especially remote spot to serve customer who want to upgrading some application/tools/features in their Samsung Galaxy Mini,guarantee service, etc.

Slowly but surely, with focused ADS in Galaxy Mini, and doing same to other products of Samsung, Samsung will be the number 1 in Indonesian`s people.